The Floriculture industry in the Middle East has undergone a revolutionary transition into hi-tech growing and distribution. The post-harvest technologies, proper packaging, efficient cool-chain and excellent transportation are the most critical elements in distribution of the flowers from the growers to the ultimate consumer in their freshest forms.

GARDENEX, formerly known as 'Agriflor' is a specialized floriculture event with an emphasis on cut flowers, flower care equipment, flower arrangements and anything to do with flowers. The exhibition is into its 5th year and owes its success to the increased representation and interest of the many countries which are rich with floricultural related industries, such as Thailand, Malaysia, Kenya and South Africa, Holland and France, Brazil and Venezuela which now recognize the growing potential of the Middle East Market.

The setting up of the US$ 300 million 'Dubai Flower Centre' as a Free Zone operation, gives a further boost to the event. The excellent infrastructure and world-class cool chain will be very instrumental in transforming Dubai into a specialized and highly efficient redistribution hub.

Feedback from both exhibitors and visitors has prompted GARDENEX go beyond the essentials of Floriculture and embrace all the other related service and product providers which support this industry.

This will extend across both commercial and domestic applications. It will seek to encompass tooling and equipment, displays and fixtures, packaging and preservation, leisure (swimming pools), Furniture and general flower care. Plus of course the latest developments in what it takes to be a leader in this fast growing global industry.

GARDENEX is on the road to becoming a key event to support the Floricultural industry in the Region.

  Venue: Dubai International Exhibition Centre Dubai, UAE.
  Date: 22nd - 25th April 2006